How to use EdTech Impact's Zapier integration

Currently, we offer our Zapier integration only to our Pro Plan customers and on an invite basis. If you would like to receive the invite to set up the integration, please contact

Step 1: Invitation email

You will receive an invitation email from Zapier.

Click “Accept Invitation” to continue.

Step 2: Accept Invite

Note that you may be asked to log in, if you are not already logged in, before being able to accept the invite.

You will be redirected to your Zapier dashboard:

Step 3: Build a Zap!

3A: New Zap

On your dashboard, look for the “+ Create” button and hit “New Zap”:

You will be taken to the Zapier’s Zap Editor. Feel free to give your Zap a name by tapping the pen icon in the top-left corner.

3B: Trigger

To begin creating the zap, click on “Trigger.”

Tip: Rename your zap, e.g. "Send new EdTech Impact leads to CRM".

You should see a pop-up asking you to select an app.

In the pop-up, start typing “EdTech Impact” and you should see our app ready to integrate.

Selecting EdTech Impact should then open up a drawer on the right hand side of the screen. Clicking on the Event field will show you “New Lead.” Select it and press continue.


3C: Connect your EdTech Impact account

At this point, you need to establish a link between your account on EdTech Impact and Zapier.

Hit “Sign in.” A new window will pop-up, directing you to input your EdTech Impact API key.

As instructed, this can be found on your EdTech Impact dashboard (Click on Settings, Advanced):

Use the “Copy” button to conveniently copy it to your clipboard and paste it into the popup window. Save this key, and Zapier will take you back to the setup process.

3D: Test your connection

To test that the API key works correctly, click on the three horizontal dots and look for “Test connection.”

You should see Zapier tell you that the connection was successful. If you receive an error message, please contact us at

Finally, click “Continue.”

3E: Test with recent leads data

You should now be at the last step of the process:

Hitting the “Test trigger” button will use the data of the three most recent leads from your EdTech Impact account.

This is confirmation that everything is working correctly. Your setup with EdTech Impact is now complete.

Note: No new leads will appear in your CRM during this test. Only new lead submissions will come through as regular zap runs.

Clicking on “Continue with selected record” will take you to a pop-up, where you can select which app you want to integrate with.

Step 4: Connect with the app of your choice

You now have thousands of apps to pick from and integrate with. Use the information provided by our system to populate:

●  Your CRM such as Hubspot, Salesforce (may require a paid Zapier subscription), Pipedrive.

●  Your instant messaging platform such as Slack, Microsoft Teams, Twist, Rocket.Chat.

●  And more,

Note that, however, not all fields are present all the time. For example, phone and message fields are optional, and may be present in some leads but not in others.

Step 4: Set up your fields

Below, you can see the type of fields we are sharing as a part of your lead generation:

  • type: demo, trial, contact, 2023 report, download, question
  • origin: search-page, pricing, compare, used-before, url, product-sidebar , product-header, evidence, sticky-header
  • institution_type: free text
  • institution_size: free text

inst_type and inst_size can have fixed values, but users can type in something else if the predefined options don’t fit them. So essentially, it is free text.

If you have any feedback or require help with any of the above, please contact us at and we will walk you through the process over a screen share.